CASE STUDY / FLUTTER; LARAVEL

A UAE based social and learning platform built around fashion, creators and events.

A fashion-focused social and learning platform combining creator profiles, posts, reels, direct messaging, video courses and live workshops/events.

AVAILABLE ONDon't Look Up Fashion · Google Play ↗Don't Look Up Fashion · App Store ↗

BUILD FOCUSFashion community & learning

ENGINEERINGFlutter

DELIVERYFlutter + Laravel

01 · PROJECT CONTEXT

The product challenge

The product spans social publishing and paid learning. Feed pagination, large media uploads, messaging and course/event access need to work together without making the experience feel like separate products.

MY CONTRIBUTION

Worked across the Flutter client and Laravel-backed product flows, including social features, media delivery, messaging, learning content and payment integrations.

02 · IMPLEMENTATION

Implementation & engineering decisions

01Implemented feed and creator experiences for posts, reels, profiles, sharing and direct messaging.
02Used cursor-based feed pagination to support continued browsing without relying on fragile page-number offsets.
03Integrated resumable Bunny Stream TUS uploads for large video files and connected course/video playback flows.
04Connected Stripe checkout, Apple in-app purchase handling, live sessions through 100ms, and Reverb/FCM messaging paths.

ENGINEERING NOTES

Where the implementation needed care

Architecture

Flutter clients communicate with Laravel APIs. Video upload/playback is handled through Bunny Stream, live sessions use 100ms, Stripe supports checkout, and messaging combines Reverb events with FCM delivery.

Key challenge

Coordinate social feeds, media-heavy publishing, paid learning and messaging while respecting different upload and payment lifecycles.

Delivered

Flutter social/learning experiences, Laravel-backed feature integration, video upload/playback flows, live-session integration and payment pathways.

REAL APP CAPTURES · Don't Look Up Fashion

Fashion brand screen

Social feeds

03 · PRODUCT CAPABILITIES

Key features & flows

The implementation connects posts, reels, profiles and sharing with direct messaging and notifications, supported by vod courses, workshops and events and the integrations listed here.

Posts, reels, profiles and sharing
Direct messaging and notifications
VOD courses, workshops and events
Resumable video uploads and playback
Stripe checkout and Apple IAP integration
Real-time messaging with push fallback

FEEDMEDIAPAYMENTS

ARCHITECTURE & INTEGRATION

Social publishing, video learning and payments meet in one product.

The Flutter client connects to Laravel-backed social and learning flows. Bunny Stream with resumable TUS uploads handles large media transfers, 100ms supports live sessions, and Stripe plus in-app purchases cover the documented payment paths. Feed pagination, messaging and course/event access need to remain consistent across these experiences.

FlutterLaravel APIsBunny Stream / TUS100msStripe

HAVE A SIMILAR CHALLENGE?

Building something in fashion community & learning?

I can help shape the user journey, integration plan and delivery scope for a fashion community & learning product—from implementation through release.

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